Consumers experience different forms of problem recognition in buying decision-making. Describe the concept of problem recognition and explain the process a consumer would go through, in making their decision to a replace a television set for the home.
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Consumers experience different forms of problem recognition in buying decision-making.
Describe the concept of problem recognition and explain the process a consumer would go through, in making their decision to a replace a television set for the home.
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- Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?Briefly explain how the (Kanye West "Ye" STEM PLAYER) STEM Player’s Direct to Consumer sales model (only being available through their Web site) might positively or negatively affect their target market during the Purchase Decision stage of the buyer’s decision-making process. Answer with at least two (2) well explained points.Chapter 16 discusses different types of consumer choiceprocesses. Which choice process would the consumerlikely use when making a car purchasing decision?
- Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesAn individual’s buying decisions are further influenced by psychological factors. What are they?
- All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?The evaluatiton of alternatives is an important step in the buying decision for consumers who are considering whether tovisit Butternut or some other mountain. What would be someof the evaluative criteria in this decision, and why?Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers Using a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stages