Q14 answer in detail please and thank you ❤❤ QUESTION 14List and define the major types of buying decision behavior and the stages in the buyer decision process, explain with ExamplesFor the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).InParagraphArial10ptx X:深FIBCΩ田田国-Save and Submit to save and submit. Click Save All Answers to save all answers.!!! 8+]

Consumer behavior is a concept which means the process of understanding the purchase patterns of the…

Answered: List and define the major types of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made. Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!
Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product
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Q1: Read the case study and answer the question: How Do You Change Consumer Behavior? The Problem: How do you get consumers to change ingrained behavior? The Solution:Mr.Peterson started Flex car in Seattle in 1999 with just 5 vehicles.His 1st step which he has repeated other cities was partner with local public transportation boards universities &businesses to help market his program.For instance in some cities Flex car has made deals with transit officials that let company offer its customers passes for public buses&trains.&some employers partially subsidize Flex car memberships perk for their employees.Mr.Peterson marketing tried to position car sharing liberating, offering slogans such as"Why buy wheels when u can borrow them?"Flex car’s ads also urge drivers to"Shift ur thinking"about car ownership don't look at car as status symbol but as means of getting around.Don't even look it as property in fact; think of it more as timeshare vacation home.Car sharing "gives u…
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Question 1: ‘Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return’. What are the steps would you follow as a marketing manager to create value for customers and to capture value from customers in return? Outline. ‘Outstanding marketing companies go to great lengths to learn about and understand their customers and marketplace’. What are the fundamental concepts that you would identify to understand customers and marketplace? Question 2: How does a consumer usually make a buying decision? ‘The brand’s full positioning is called its value proposition—the full mix of benefits on which the brand is positioned, and companies can choose from one of five winning value propositions on which to position their products’. State the five winning value propositions that you have learned from the lesson Question…
When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias dropped sharply. This demonstrates the ________ component of Porter's five forces model. Question 44 options: A) buyers B) suppliers C) rivalry among existing competitors D) threat of potential entrants E) substitutes
Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that?
Question 2)Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions.a) What do you think would be the most popular program that will be seen by the majority of the people in all these channels? How do you know that? b)What type of people do you think will watch "Deal or no Deal"? c)Who would watch “The Bold and Beautiful” on C10 in the afternoon? d)f) In what ways can Australian soap operas like " Home and Away" compete with American sit -com programs like “The Big Bang Theory”.
3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. Actionability

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