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- Q. How do the situational variables of industry, location and culture influence sales force activities? Explain in details seperately with proper headings.Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.Strongly Disagree Disagree Agree Strongly Agree Question 1. A marketer does not need to be aware of the prices charged for competing brands. 2. It is not unusual for a business to charge different buyers different prices for the same quality and quantity of products. 3. Customers typically pay the list price on a car. 4. "Early-bird" diners usually receive discounted prices. 5. When a new smartphone is introduced with enhanced features, it is priced quite high. 6. When Netflix entered the market, it offered low prices to encourage people to give their subscription service a try. 7. I respond more positively to odd-number prices, such as $4.99, than to whole-dollar prices, such as $5.00.
- Subject : New market Development1. Search the common market development strategy?2. The ways attracting competitive customers?3. How to develop a market development strategy ?4. What are the example of market development strategy site atleast five.Current market strategy of apple company on the basis of segmentation and pls explain this pic parts1. How do you market the following:a. persons b. places c. experiences d. services? Give specificexample each.2. In YOUR OWN WORDS, how do you explain the following? Give an example ofeach to justify your answer.a. Segmentationb. Positioningc. Needsd. Wants
- how do these TWO (2) objectives aid (or do not aid) in the Nike's brand's positioning strategy? 1.Advertising Nike's products 2. Nike's Personal sellingPlease, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a 7.3 Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?Topic : Principle of Marketing Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.
- Conduct research and deduce the product market frame of reference Nandos' fast food brand would use for segmentation. Conclude by identifying Nando's competitive set. Must be relevant to the South African market. Needs to have: Sufficient and comprehensive information. Thorough. Excellent deduction through all the layers in the product market. Comprehensive list of competitors. Excellent understanding of the brand environment. Product market insight evident.Identify a firm using urgency as a basis for segmentation and discuss how such firm implement such segmentation basis? Identify a firm using location as a basis for segmentation and discuss how such firm benified such segmentation strategy? Find a firm using lifestyle as a basis of consumer market segmentation and discuss how the firm is benefied from such segmentation strategy?Answer the following: 1. If you were a florist, what positioning strategy would you use? Why? Discuss the trade- off associated with it. 2. What is meant by the term “other customers” and why is their influence so much greater for services compared to goods? 3. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail.