What is your personal view of health educatio

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  1. What is your personal view of health education? Relate this to the process of change?

The Process of Change:

a. Perceive the need for change

Teachers and students must be able to assess their own need for change. Progress requires modification, improvement or replacement of obsolete knowledge through re-education and training. Change is a necessary ingredient to modify or improve teaching and learning to attain progress. This can be done through identification and discussions with a specific group of people and areas that need change,

b. Initiate group interaction

The teacher must initiate and motivate students to think critically of nursing situations which will help them build a framework for problem-solving processes, which calls for the following responses:

  1. Identify external and internal forces for change.
  2. State the problem.
  3. Identify constraints.
  4. List change strategies of possible approaches to problem-solving.
  5. Select the best change strategy.
  6. Formulate the plan for implementation; and
  7. Develop or select tools for evaluating change.

c. Implement the change one step at a time.

Change must be done gradually, one at a time in order to have an orderly and systematic process of change and to safeguard undesirable adverse effects of change. Abrupt change can create further resistance or fear of change.

d. Evaluate the overall results of the change process and make further adjustments

Change helps students identify strengths and weaknesses so as to provide remedial measures and allow the gradual process of change to occur with less problems or difficulty on the part of the teacher and the learners.

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