Ethics Crowdsourcing has a lot of up side-for thecompany initialing the crovvdsourcing anyway. Thecompany gets 10 gene,ate buzz among i!S fans as wellas generate nevv ptoduct ideas and inventive advertising campaig.ns for linle 10 no investment. Is there an upside to crowdsourcing fot the customer, or are companies exploiting !heir users?
Ethics Crowdsourcing has a lot of up side-for thecompany initialing the crovvdsourcing anyway. Thecompany gets 10 gene,ate buzz among i!S fans as wellas generate nevv ptoduct ideas and inventive advertising campaig.ns for linle 10 no investment. Is there an upside to crowdsourcing fot the customer, or are companies exploiting !heir users?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ethics Crowdsourcing has a lot of up side-for the
company initialing the crovvdsourcing anyway. The
company gets 10 gene,ate buzz among i!S fans as well
as generate nevv ptoduct ideas and inventive advertising campaig.ns for linle 10 no investment. Is there an up
side to crowdsourcing fot the customer, or are companies exploiting !heir users?
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