Define the term “customer service”. Discuss the FIVE (5) basic needs for all the customers.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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 Define the term “customer service”. Discuss the FIVE (5) basic needs for all the customers.   

 It is important to recognize the important of both external and internal customer. Discuss the different between external versus internal customer.

 Discuss FIVE of the bad customers’ experience that you face during your workplace.

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