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What is customer delivered value? Explain the different types of value expected by customers.
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- Discuss instances of food labels, denim, sports shoes that are able to offer customers different value?What is more important, a quality product or excellent customer service?Provide two examples, one using a good and one using a service, of marketing mixes that attempt to fulfill one or more of the needs of Maslow's Hierarchy
- There are three steps to assessing product (ice cream) demand. Step 1: Talking Face-to-Face with Potential Customers Step 2: Using Online Tools Step 3: Library, Internet and Gumshoe ResearchHow does external service value lead directly to satisfied customers?Define the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?
- Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?This subject is practical research.Give the Recommendation of our research entitled “ Online shopping usability and customer satisfaction” the picture is the exampleWhat is the key to creating value and customer satisfaction?Single choice. a. Everyday low prices b. Celebrity advertising c. Total quality d. Manufacturing superiority