Defining a market segment based on how much of the product the average individual in that segment uses (i.e., hi-med-low users) would be a form of segmentation. A geographic demographic C psychographic D benefit

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter16: Bargaining
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Defining a market segment based on how much of
the product the average individual in that segment
uses (i.e., hi-med-low users) would be a form of
segmentation.
A
geographic
demographic
C
psychographic
D
benefit
Transcribed Image Text:Defining a market segment based on how much of the product the average individual in that segment uses (i.e., hi-med-low users) would be a form of segmentation. A geographic demographic C psychographic D benefit
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