Suppose that there are two ice cream vendors on a beach which isrepresented by the 0-1 interval. Customers are uniformly distributedalong that interval. The vendors simultaneously select a position. Cus-tomers go to the closest vendor and split themselves evenly if the ven-dors choose an identical position. Each vendors want to maximize itsnumber of customers. Which location should the vendors choose in the0-1 interval, why?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter2: Mathematics For Microeconomics
Section: Chapter Questions
Problem 2.16P
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Suppose that there are two ice cream vendors on a beach which isrepresented by the 0-1 interval. Customers are uniformly distributedalong that interval. The vendors simultaneously select a position. Cus-tomers go to the closest vendor and split themselves evenly if the ven-dors choose an identical position. Each vendors want to maximize itsnumber of customers. Which location should the vendors choose in the0-1 interval, why?
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