Describe the picture of the Supply Chain process above .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe the picture of the Supply Chain process above .

Raw Material
and
Component
Suppliers
Transportation
Integrating
Factors
Supply Chain Optimization
[:
Sourcing/
Procurement
Demand Signal
Central
Manufacturing
Distribution,
Assembly &
Repair
Product Flow
Integrated Planning
Partnerships/Alliances
Performance Management
Sales,
Marketing
& Customer
Service
Customers
Returned/Repair Parts
Organizational Alignment
Leverage Information Technology
Transcribed Image Text:Raw Material and Component Suppliers Transportation Integrating Factors Supply Chain Optimization [: Sourcing/ Procurement Demand Signal Central Manufacturing Distribution, Assembly & Repair Product Flow Integrated Planning Partnerships/Alliances Performance Management Sales, Marketing & Customer Service Customers Returned/Repair Parts Organizational Alignment Leverage Information Technology
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