develop a marketing plan, Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?Target Market for the Product: Which group of consumers is the product targeted to? Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

A company's marketing plan is one important consideration when implementing marketing for their…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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develop a marketing plan,

Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?
Target Market for the Product: Which group of consumers is the product targeted to?
Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product.
Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

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