digital

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
Problem 1C
icon
Related questions
Question

The pandemic, has greatly accelerated the shift towards digitalisation and e-commerce. Consumers are becoming more comfortable ordering goods and services online due to lockdowns and social distancing rules, which leaves small-medium enterprises (SMEs) with little choice but to go digital. Evaluate the extent to which SMEs could benefit from information systems in post pandemic 

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L