Part II. Fill in the blank.Direction: Supply the missing word by choosing thecorrect answers below.CONSIDEREDTECHNIQUESPACKAGINGСOMPARATIVEWEIGHTPRODUCTSQUALITYJUDGEMENTEFFICIENTSPECIFICATIONSPurchasing (1)-shopping,evaluation of new (3).timing largepurchases of seasonal items and selection of the most(5)And, a buyer must understand food (6)_formulations, and beable to evaluate these in terms of price and quantity.(7)(8)_the product areneed to be (10)_involves (2)_wise (4)in- supplier.andgrade,count, contents, and (9)_ofin purchasing the products.

A product can be defined as any item which has the capacity to fulfill the needs of the customer or…

Answered: Direction: Supply the missing word by…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Often it is difficult to decide how to meet a specific marketing goal. After all, products can have different combinations of features that appeal to customers just as there are several ways to communicate a message to potential customers. In this chapter, we focused on how decisions in one area (one of the 5 Ps) can impact customer perceptions or outcomes on supporting C elements. Assume TBSL has the ultimate goal to enhance and increase customer benefits. Let's try to help it use the supporting linkages to enhance customer benefits. For each P below, provide a specific recommendation that would enhance or increase customer benefits. We'll start with the direct linkage. Make a specific product recommendation that would provide added customer benefits. Make a specific place recommendation that would provide additional customer benefits (other than convenience). Make a specific price recommendation that would provide additional customer benefits (other than cost). Make a specific…
expalin all these in details a . SPECIFIC – Goal is to provide H&P food firm)a media coverage for the launch event of the app. b. MEASURABLE – There must be at least 5 local Media companies to cover the launch event and 3 newspaper and magazine editors. c. ATTAINABLE - To get media coverage budget will be $25000. d. RELEVANT – e. TIME BOUND – All the arrangements must be made 5 days prior to the launch event for better preparation. PLEASE PROVIDE CORRECT ANSWER WITH EXPLANATION
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Please do not give solution in image format thanku One way companies grow is to launch new businesses into market segments where they have not previously competed. For example, GE, starting with an incandescent lamp business, has moved to businesses covering more than 700 product markets. By all counts, GE’s diversification strategies have been successful. On the other hand, consider the case of McDonald’s’ diversification strategy of entering the hotel business in Switzerland. In March of 2001, they opened two hotels, and as a result of poor performance, by August 2003 the decision was made to sell the hotels. Review the video clip about McDonald’s Golden Arch Hotel in Zurich, Switzerland and then comment on why you think their diversification strategy failed?
Directions: Read each item carefully. Write the letter of the correct answer.1. It is a management process of creating and maintaining fit between the objectives and resources of the organization and the changing marketing opportunities.A. Strategic PlanningB. StrategyC. PlanningD. Tactical Planning2. It is a unique combination of the four P’s which are product, place, promotion and pricing.A. Marketing MixB. Marketing SampleC. Marketing TechniquesD. Marketing Strategies3. Which of the following is not a strategic planning process?A. Strategy FormulationB. Defining the corporate missionC. MarketingD. Implementation4. It is the collection and interpretation of information about forces, events, and relationships that may affect the future of an organization.A. Market OpportunityB. Environmental ScanningC. Goal FormulationD. Operations Management5. It is a short range planning that emphasizes the current operations of various parts of the organization.A. Planning B. Tactical PlanningC.…
Step 1: You are a salesperson trying to sell a product at a store or kiosk and you are met with the following objectives lack of budget - “It’s a bit expensive though” Step 2: Use the Specialized Method substitution to address the objection Substitution: Sometimes a customer is looking for a specific brand or model of a product that you do not carry. Or maybe the customer does not like the product you show. In any of those cases, you may want to use the substitution method, which involves recommending a different product that would still satisfy the customer's needs . Assume a customer says, "I don't like the way this dress looks on me" In this case , you may want to suggest a different style that is more becoming on your customer. Step 3: 1) What objection are you facing as a salesperson ? 2) What method are you using for answering the objection ? 3) Write out a short script of you (salesperson) and the prospect(buyer) of how that interaction would occur.
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Please do not give solution in image formate thanku Read Hard-fought Legacy: Obama, Congressional Democrats, and the Struggle for Comprehensive Health Care Reform Hard Fought Legacy: Obama, Congressional Democrats, and the Struggle for Comprehensive Health Care Reform - Alternative Formats Using the historical context, you gained in Week 1 and the retelling of enacting the ACA provided by Skocpol and Jacobs, analyze the passage of the ACA with the failure of other health care reform efforts. In your analysis, address the following questions: How was the Obama Administration's strategy different? What lessons were learned from previous attempts at healthcare reform? Identify the compromises made to gain support for the passage of the ACA. The excerpt discusses the dynamics of public opinion of the ACA. How does gaining this context enhance or alter your personal view of the Affordable Care Act, President Barack Obama and the current efforts to repeal/replace the ACA? Has to be 3-5…
SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 3 Outline the type of research you would recommend that BK undertake, (Quantitative or Qualitative). Justify your answer.
1. Jim’s boss asked him to investigate why sales for the last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified the new people’s deficient skills as the problem and recommended that more training be provided for them. What errors in interpretation do you see in Jim’s report? 2. You are writing a report on the progress of your local cable company’s efforts to increase the sales of five of its products through different advertising media: print and online newspapers and magazines, television, radio, email, and social media. Plan the headings for this report and explain why you’d organize the information this way.

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