How did 3M's David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it© Flag Highlighter? (b) How were these ideas important to the success of the product?
Q: To arrive at the final price(s) for your offering(s):1 ln you considered you customers and compelil...
A: Price is very important tool for profitability with every it can also act as a strong competitive ad...
Q: In measuring the results of social media, what are the (a) advantages and (b) disadvantages of perfo...
A: There are two types of performance measures for social media: those that are linked to inputs or cos...
Q: (a) 'Wh at marketing actions would you expect the comparues selling Yoplait, Dannen, and PepsiCo yog...
A: Chobani: Chobani is an American food company who is specialized in strained yogurt. This company was...
Q: Explain an inverted yield curve using the segmented markets theory
A: marketing helps the company to build customers and create an exchange with them. It is therefore a p...
Q: 6. A well trained people for franchise business will be provided by the Franchisor. Select one: True...
A: 6. False 7. Leverage Ratio 8. Working Capital
Q: Beginning in November 2001, the newly created federal Transportation Security Administration (TSA) w...
A: In the given scenario, we are informed of an event in November of 2001. The newly formed federal Tra...
Q: The computer manufacturer Skynet is relatively new in the industry. Their stated mission was the inn...
A: Total sales include all earnings from all sales of goods and services. The sales percentage of a par...
Q: Select the promotional approach appropriate to a product's target audience. life-cycle stage, and ch...
A: The promotion forms an integral part of the marketing mix of the company. Marketing mix forms the ba...
Q: Critically discuss this statement referencing the steps for effective communication b. Discuss four...
A: a) According to Kotler & Keller, 2016 Sender must understand the response of audience and consum...
Q: Explain the difference between pretesting and posttesting advertising copy.
A: An advertising strategy is a strategy that details the paid marketing channels of a company. It acts...
Q: Apply the value chain analysis on a pharmaceuitcal distribution compay & show how the support activi...
A: The developing job and utilization of prescriptions in medical services frameworks worldwide, driven...
Q: How does PizzaHut.com incorporate the seven website design elements?
A: The website's layout and visual design focus largely on the offerings by the company as well as prom...
Q: Elaborate on 5 different environmental factors which are likely to impact on Tropical Leisure’s busi...
A: Every company is affected by the environmental factors. The details of the environmental factors by ...
Q: . Mention the main competitors of Apple.
A: Apple is a renowned tech brand that is trusted by billion customers globally. It is a tech giant tha...
Q: Business format franchises are the most common type of franchise. a. True b. False
A: Generally franchising arrangements are of three types : Product franchising Manufacturing franchisin...
Q: How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approa...
A: Psychographic division is the examination approach utilized for concentrating on customers and parti...
Q: Select the promot ional approach appropriate to a product's target audience, life-cycle stage, and c...
A: Your main interest group alludes to the particular gathering of purchasers probably going to need yo...
Q: Where would you place each of the following sales jobs on the order-taker/order-getter continuum sho...
A: Order taker is a person who will take the order as precisely as possible without adding anything ext...
Q: Q2. How can B&D increase the probability that the consumer will buy its new small appliance products...
A: Effective marketing is analyzing the elements of the business such that the marketing strategies are...
Q: What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promoti...
A: Marketing is a vast topic including various areas like market research, promotions, branding, gamifi...
Q: Situation: Lena, a fresh graduate of Technical Education and Skills Development Authority (TESDA), t...
A: 1. The method of generating ideas will she use are - 1. Social Listening - Thought age does not im...
Q: marketing material portfolio design a mock up of an instagram story that could in theory be publ...
A: Creating social media post is very important marketing tactic for the digital marketers. A post whic...
Q: Explain how to utilize company profiles an
A: Presentations are used by businesses and professional firms to inform, educate, motivate, and persua...
Q: Identify the cause of the convergence of the real and digital worlds and how this will affect the fu...
A: Social media refers to a computer-based technology that helps to share ideas, thoughts and informati...
Q: A huges hopping strip mall with multiple a nchor stores is a(n) ___ center.
A: Reatiler gives the customers an easy access and approachable platform for purchasing goods. Reatiler...
Q: Discuss the importance of pricing the product reasonably.
A: Pricing the product reasonably is a very important task after the product is manufactured. It is a v...
Q: Elaborate on an environmental factor which is likely to impact on Tropical Leisure’s business over t...
A: Business environment refers to the various micro and macro environment which surround the business a...
Q: The Hesper Corporation is a leading manufacturer of high-quality upholstered sofas. Current plans ca...
A: Advertising is a method of communicating with customers who use a product or service. Advertisements...
Q: Discuss the impact of the growing number of dual-income households on (a) nonstore retailing and (b)...
A: Dual income households refers to the one in which one person works full time and the other works at ...
Q: What are marketing analytics and how are they used?
A: Introduction Marketing analytics is the analysis of data collected via marketing efforts in order to...
Q: Do you think that the juice bar phenomenon is a fad or rootedin some fundamental environmental and m...
A: The fundamental business environment impacts the company's ability to create and nurture mutually ad...
Q: Explain how the following group of people are involved in advertising. a) Mass Media b) Target Audie...
A: The advertising is the part of marketing plan of the product or services and advertising includes va...
Q: Depreciation is the additional capital stock in a year. the amount of decline in business inventorie...
A: Depreciation is a term used to describe just how much an asset's worth has been used. It lets busine...
Q: Using the wheel of reta ili1g, describe the characteris tics of a new retail form that has just ente...
A: Retail business is majorly initiated through physics stores and from non store outlet. It means with...
Q: Does entrepreneurship always involve opportunity? Explain
A: An entrepreneur is someone who starts a company and bears the most of the risks while reaping the ma...
Q: Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
A: Trade-oriented sales promotions will stimulate the dealers to sell the particular products or servic...
Q: What is my attribute, what is my rational benefit? Who would be a great target audience for me, and ...
A: A great product can fall flat if the target market of the product is not well defined. The organizat...
Q: How does credit affects the economic and social life of poor individuals? 2. Does the role of credit...
A: The role of credit cooperatives in the life of poor people or economical backward or socially backwa...
Q: • As you read this, consider a recent purchase (over £100) - to what extent did the following charac...
A: Consumer buying process - It is a sequence of steps followed by consumers either knowingly or unknow...
Q: What is the difference between government regulation and self-regulation?
A: Regulations enable us to make informed decisions about our health and safety as consumers. They give...
Q: How does emotional intell igence tie to adaptive selling?
A: Marketing is a vast topic including various areas like marketing mix, pricing, branding, advertising...
Q: Explain a flat yield curve using the segmented markets theory
A: Marketing is a vast topic including various areas like segmentation, pricing, advertising, gamificat...
Q: Discuss different E commerce business concepts as well as how the internet is employed in e commerce...
A: The advancement in technology has led to create a separate space for doing business through internet...
Q: Describe the promotional objective for each stage of the product life cycle .
A: The duration between when a product is launched to the market and when it is taken from the shelves ...
Q: Describe an organization's marketing department and the role of a product manager
A: Marketing: Marketing refers to actions a company or organization takes to attract customers to the c...
Q: You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia...
A: In the given scenario, we are made a marketing director for Tiny Telecoms Firm, and we are to employ...
Q: what is the input, transformation and output process of a hand painted tote bag business
A: Input, transformation and output are three important parts of any transformation process. The detail...
Q: What does it mean by "product relatedness" versus "other forms of relatedness" when pertaining to di...
A: Product Relatedness is the measure of similarity and alikeness of goods and commodities that a speci...
Q: Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).
A: For a company whose products/services have competition in the market, it is a challenge for them sta...
Q: what is New product directions-setting process
A: For every firm or company, to build a new product or service can be a process which is full of uncer...
How did 3M's David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it© Flag Highlighter? (b) How were these ideas important to the success of the product? |
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- What methods would you suggest to assess the potential commercial success of the following new products? (a) a new, improved ketchup; (b) a three- dimensional television system that has taken the company 10 years to develop; and (c) a new children’s toy on which the company holds a patent.Gregg Steiner joined Cleveland-based Pinxav in 2003 knowing the diaper-rash product manufacturer’s sales were declining. At a trade show Steiner was pitching the product to some new mothers who had never heard of it. The mothers weren’t convinced that they should part with their money for a new-to-them product. The inspired Steiner said, “If you’re not happy with the product, I will not only give you your money back—I’ll buy you our competitors’ product. I’ll buy you whatever other brand you want.” Suddenly, the women were interested, and they all plunked down their money. None of the women ever took Steiner up on his offer. So Steiner decided to make it part of his business practice. This new guarantee was an example of: A. assembly networking B. corporate synergy C. reverse engineering D. organizational innovation E. organizational networkingMatch each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development Product development Business analysis Idea screening Test marketing Product launch Idea generation Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app Creating a prototype of the smartphone app Using Twitter to ask followers what prices they are willing to pay for smartphone apps Developing a social media site that allows college consumers to review and provide feedback on new product…
- Midtown Bistro, a local restaurant has hired you to help them develop a new online business initiative. The company wants to use social networking actively in its marketing plan and integrate it not its Web site. In one or two paragraphs, identify thee benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.Help me write this pleaaseeee. Thank you. 1. Choose two local video advertisements in the Philippines that were aired about the national election and answer the following questions based on your chosen advertisement: a. What is the advertisement all about? b. Who is the intended audience? c. Are there any forms of media manipulation present in the ads? If yes, what is it, and why do you think so? If no, discuss how the ad captured the viewers' attention. 2. Post an essay for each ad based on your answers on your blog. You may support your answers by researching other information besides those cited in the videos provided that there is a proper citation of references used. The required word count for this activity is 300-500 words per essay. 3. At the end of your blog post, list down the references that supported your ideas (aside from the videos) using APA (7th edition).Identify the marketing input behavioral objectives for the product.(500 maximum word limit) Consider: a. What will be the focus of the source of volume for Mio Amore? b. Describe the different occasions of use (situations in which the SFPL products are used)? How is the company advantaged in service customers for these occasions? c. Describe the roles customers play interacting with the product. Can this be improved?
- Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.Explain why the article, “What’s really in vaccines? Proof of MSG, formaldehyde, aluminum and mercury” is a source of perspective rather than information and why it’s a bad source of perspective.Since, you are an MIS major graduate, you suggest your company to get a New Video-Conferencing Marketing MIS Application (for web /mobile), namely “Arid-MMIS”. For a better understanding of your proposal, provide a sample database design with dummy data tracking your promotion & advertising along with product delivery, etc
- 1. The pattern of growing and declining sales in a product category over time is a. primary stage. b. product life cycle. c. development stage. d. introduction stage. 2. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice. 3. A valid marketing objective meets which of the following criteria? a. All of these b. It must be measurable. c. It must be specific d. It must be time-bound.https://youtu.be/ukzFI9rgwfU What does the video point out?1.How would you describe the actual product of your mobile phone? (or of a mobile phone you would like to own). Please use no more than 2 bullet points for your answer. 2) Why are potato chips considered a convenience product for many consumers? Please use no more than 2 bullet points for your answer. 3) Test Marketing is one of the final steps in New Product Development. What is a major risk to companies which skip (leave out) the Test Marketing step? Please use no more than 2 bullet points for your answer. 4) Service Intangibility means that customers of a hair salon cannot see their haircuts until after the service is completed. How might a hair stylist use their own personal grooming and choice of work clothing to deal with this issue? Please use no more than 2 bullet points for your answer.