Discuss Many electronics stores like EMAX, and Jumbo have low-price guarantee policies. At a minimum, these guarantees promise to match a rival’s price, and some promise to beat the lowest advertised price by a given percentage. Do these types of pricing strategies result in cutthroat competition and zero economic profits? If not, why not? If so, suggest an alternative pricing strategy that will permit these firms to earn positive economic profits.

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter15: Oligopoly And Strategic Behavior
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Discuss Many electronics stores like EMAX, and Jumbo have low-price guarantee
policies. At a minimum, these guarantees promise to match a rival’s price, and some
promise to beat the lowest advertised price by a given percentage. Do these types of
pricing strategies result in cutthroat competition and zero economic profits? If not, why
not? If so, suggest an alternative pricing strategy that will permit these firms to earn
positive economic profits.

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