Subject: McDonald's and its expansion to the market in Japan Assuming you are the CEO or president of the company, justify the internationalization of the company as a response to globalization. Explain each of the cases in terms of what the multinational companies McDonald's were looking for and the results obtained.   Describe the cultural realities faced by McDonald's and their relationship with the cultural dimensions of Hofstede and Trompenaars.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Subject: McDonald's and its expansion to the market in Japan

Assuming you are the CEO or president of the company, justify the internationalization of the company as a response to globalization.

Explain each of the cases in terms of what the multinational companies McDonald's were looking for and the results obtained.
 
Describe the cultural realities faced by McDonald's and their relationship with the cultural dimensions of Hofstede and Trompenaars.

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