Discuss the role of business functions and process in promoting customer setisfaction

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss the role of business functions and process in promoting customer setisfaction 

 

Handle
Baggage Claim
Book
a Flight
Customer
Relations
Receive
Request
Get
Flights
Business Functions
Reservations
Handling
Book
Flights
Claims
Handling
Judge
Claim
Financial
Handling
Process
Claim
Pay for
Flights
Business
Processes
(Customer
Services)
Transcribed Image Text:Handle Baggage Claim Book a Flight Customer Relations Receive Request Get Flights Business Functions Reservations Handling Book Flights Claims Handling Judge Claim Financial Handling Process Claim Pay for Flights Business Processes (Customer Services)
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