Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
For university of wales trinity saint david , UK as a brand write details of bellow all content and follow the immage as instruction
- Brand Extension Proposal: Executive Learning Hub
-
The Role of Brand Extension in Higher Education
- Market Demand for Executive Education,
- Revenue Diversification
- Strengthening Industry
Partnerships -
Positioning Strategy
- Competitive Analysis: Comparing 2 to 3 other universities, why is this university better than other university?

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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1.
2.
Develop a new brand extension for the organisation you have selected for one of their
product/service.
Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps).
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