Do you think that a supplier's willingness to enter into e-commerce can directly influence their opportunities to supply medical facilities and what options do they have if the facility has moved to online operations but the supplier has not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you think that a supplier's willingness to enter into e-commerce can directly influence their opportunities to supply medical facilities and what options do they have if the facility has moved to online operations but the supplier has not?

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