Drawing on your insights from the Advertisement lecture, explain why the CEO might be wrong. b) After you explained to the CEO why her line of reasoning is wrong, she is curious to know whether ads for ice cream in the winter may actually increase sales. How would you go about testing this
Question 4
Imagine now that you are an ad consultant at a Norwegian ice cream company. The CEO really wants to raise sales through ads and asks you about your opinion. You notice that sales are down quite a bit in the Winter period in which the company also has never advertised. You bring this up as a potential opportunity to increase sales via ads. The CEO answers that this makes no sense, no one advertises for ice cream in the winter ever, and ice cream sales are always down.
a) Drawing on your insights from the Advertisement lecture, explain why the CEO might be wrong.
b) After you explained to the CEO why her line of reasoning is wrong, she is curious to know whether ads for ice cream in the winter may actually increase sales. How would you go about testing this?
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