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7
Multichoice’s DSTV and the South African Navy are similar as both of them are:
a. non-rival
b. nonexcludable.
c. excludable.
d. rival.
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- Theo Chocolate Seattle’s Theo Chocolate specialises in the divine. The coca that the chocolate maker harvests to produce its delicious candy bars comes from a tropical evergreen known as Theobroma cacao – translated literally, “food of the gods”. The heavenly flavour that resides in the plants cacao pods helps sustain the worldwide confectionery industry, and Theo is one of the newest companies to master the art of cacao cultivation. Founded in 2006 by Joseph Whinney, Theo Chocolate prides itself on being the first organic and Fairtrade Certified chocolate maker in the United States. In addition to producing world-class chocolate, Theo integrates ethical standards throughout its entire business, all the way from the cocoa farm to the candy rack. When Theo first started its production, the company offered an exotic line of dark chocolate and milk chocolate bars and truffles. These early treats had unusual names such as Coconut Curry, the 3400 Phinney Bar, and Bread &…Theo Chocolate Seattle’s Theo Chocolate specialises in the divine. The coca that the chocolate maker harvests to produce its delicious candy bars comes from a tropical evergreen known as Theobroma cacao – translated literally, “food of the gods”. The heavenly flavour that resides in the plants cacao pods helps sustain the worldwide confectionery industry, and Theo is one of the newest companies to master the art of cacao cultivation. Founded in 2006 by Joseph Whinney, Theo Chocolate prides itself on being the first organic and Fairtrade Certified chocolate maker in the United States. In addition to producing world-class chocolate, Theo integrates ethical standards throughout its entire business, all the way from the cocoa farm to the candy rack. When Theo first started its production, the company offered an exotic line of dark chocolate and milk chocolate bars and truffles. These early treats had unusual names such as Coconut Curry, the 3400 Phinney Bar, and Bread &…Jenny’s Stores is a retail chain with 150 outlets throughout North and South America. Faced with falling profit margins, the company is contemplating launching its own private brand that would reduce costs, improve margins, and allow it to pass on some of these benefits to its consumers. *** Question | Which of the following, if true, would most strengthen the argument for launching private brands? A) Most customers visiting Jenny’s Stores are loyal to existing national brands. B) The economy has started to improve, and consumer spending is increasing. C) Customers at Jenny’s Store are likely to become more price-conscious over the next few years. D) The company enjoys good relations with the suppliers and manufacturers of the brands that it sells in its stores. E) The stores enjoy high visibility and attract foot traffic well.
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- 1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances? a. All the other choices are true of strategic alliances b. They share corporate and market goals c. They involve two or more companies d. They tend to be non-equity-based alliances 2. efers to the budget method that is based on past or projected sales numbers. a. Historical b. Objective-and-task c. Benchmarking on competitors d. Percent-of-salesThis question asks students to demonstrate theirunderstanding of market entry methods, this should includean explanation of the following methods and their pros/conswith regards to control and potential market penetration; • Joint ventures/strategic alliances• Franchising• Licensing• Direct/indirect Exporting• Wholesaling• Online Students should relate one (or more) of the strategies to thecase study to advise K Café Coffee on the approach thatmight be best for the international market identified.A key criticism of Porter's Five Forces is: a. the threat of entry is overly minimized b. the government might usefully constitute a sixth force c. the approach is too rigid d. it doesn't account for the external environment