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- Mangement How to create a product strategy?management 231 marketing1 Product line extension occurs when a firm’s management decides to add products to an existing product line. Product line extensions can often be described as an upward stretch, a downward stretch, or a two-way stretch. Discuss the difference between each of the product line extension techniques. 2 Why do some new products succeed, and others fail? 3 Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum. TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to…management 231 marketing1 Product line extension occurs when a firm’s management decides to add products to an existing product line. Product line extensions can often be described as an upward stretch, a downward stretch, or a two-way stretch. Discuss the difference between each of the product line extension techniques. 2 Why do some new products succeed, and others fail? 3 Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum. TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to…
- 1 - There are different types of new products. Explain how Woolworths could use repositioned products, as well as improved products, as two possible options to introduce a new product. 2 - Briefly discuss the first seven steps in the new product development process and apply the process to Woolworths bringing the clothing made from recycled material to market (reasonable assumptions may apply). 3 -1. Developing new product (skincare)? 2 write about research question about Developing new product (skincare)? 3. What are the important steps before release ur new products? Explain about : 1. Timing 2. Price 3. Packaging 4. Your new product's name 5. Promotion 6. Know your target market 7. Know your competition 8. Test your new product repeatedly 9. Seek reviews 10. Be strategic and patient1) 3 Competitors for a face wash product 2) Competitive edge for a face wash product 3) Closing statement for a face wash product 3)
- Business Assignment 1. Come up with a brand name for a hypothetical product of your choice. Explain briefly. 2. Come up with a why statement for your brand. 3. Describe how your product will be differentiated from competitor products 4. Come up with a positioning statement for your brand. Which type of positioning strategy are youu using? 5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed. 6. Create a product map for your productWhat is product Market fit? And how to know if my product hás product Market fit?Q2. (500-550 Words) Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps
- What are some common product strategies used in the growth state for a product's life cycle? How can an organization determine when a product has entered the maturity stage of its life cycle? What are some challenges that organizations may face when trying to revive a product in the decline state of its life cycle?I need help with these 3 questions? 1. In terms of a brand strategy, a line extension is A.using one brand name for more than one product B.extending the existing brand name by introducing new product offerings in an existing product category C.using different brand names for products that the firm sells in the same product category D.using an existing brand name to introduce products in a new product category 2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a A.brand character B.brand mark C.trademark D.brand logo 3.The _____ is the part of the brand that can be seen but not spoken. A.brand name B.brand mark C.logo D.trademarkName the eight major stages in new product development?