e competition and oligopoly when there is little or no differentiation Most product-markets head toward pure competition-or oligopoly-over the long run. In se situations, competitors offer very similar marketing mixes, and customers see the rnatives as close substitutes. In other words, competitors have failed to differentiate their rings. In this situation, managers usually compete on low prices, and profit margins shrink. In opoly there are a few large firms competing, whereas in pure competition there are often many IS.

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Explain what is in the given statement. Provide examples and alternative solutions.
Pure competition and oligopoly when there is little or no differentiation
Most product-markets head toward pure competition--or oligopoly-over the long run. In
these situations, competitors offer very similar marketing mixes, and customers see the
alternatives as close substitutes. In other words, competitors have failed to differentiate their
offerings. In this situation, managers usually compete on low prices, and profit margins shrink. In
oligopoly there are a few large firms competing, whereas in pure competition there are often many
firms.
Avoiding these competitive situations is sensible and fits with our emphasis on finding a
competitive advantage. Marketing managers can't just adopt the same "good" marketing strategy
being used by other firms. That leads to head-on competition and a downward spiral in prices and
profits. So, target marketers try to offer a marketing mix better suited to target customers' needs
than competitors' offerings.
Transcribed Image Text:Pure competition and oligopoly when there is little or no differentiation Most product-markets head toward pure competition--or oligopoly-over the long run. In these situations, competitors offer very similar marketing mixes, and customers see the alternatives as close substitutes. In other words, competitors have failed to differentiate their offerings. In this situation, managers usually compete on low prices, and profit margins shrink. In oligopoly there are a few large firms competing, whereas in pure competition there are often many firms. Avoiding these competitive situations is sensible and fits with our emphasis on finding a competitive advantage. Marketing managers can't just adopt the same "good" marketing strategy being used by other firms. That leads to head-on competition and a downward spiral in prices and profits. So, target marketers try to offer a marketing mix better suited to target customers' needs than competitors' offerings.
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