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ed boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's value cure. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5. 4 6 5 6. 5 4. 6 Jse a = 0.05 to test for a significant difference in perception among the three groups. npute the values identified below (to 2 decimals, if necessary). m of Squares, Treatment m of Squares, Error ean Squares, Treatment ean Squares, Error culate the value of the test statistic (to 2 decimals). ep-value is less than 0.01 at is your conclusion? nclude the mean perception scores for the three groups are not all the same Jsing a = 0.05, determine where differences between the mean perception scores occur. culate Fisher's LSD value (to 2 decimals). t whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value fference (to 1 decimal) Conclusion 0.5 No significant difference v Significant difference Significant difference

ed boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's value cure. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5. 4 6 5 6. 5 4. 6 Jse a = 0.05 to test for a significant difference in perception among the three groups. npute the values identified below (to 2 decimals, if necessary). m of Squares, Treatment m of Squares, Error ean Squares, Treatment ean Squares, Error culate the value of the test statistic (to 2 decimals). ep-value is less than 0.01 at is your conclusion? nclude the mean perception scores for the three groups are not all the same Jsing a = 0.05, determine where differences between the mean perception scores occur. culate Fisher's LSD value (to 2 decimals). t whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value fference (to 1 decimal) Conclusion 0.5 No significant difference v Significant difference Significant difference

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 6 5 4 4 6 4 5 6 4 4 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is less than 0.01 What is your conclusion? Conclude the mean perception scores for the three groups are not all the same b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) Conclusion 0.5 No significant difference v Significant difference T1 - T3 Significant difference
Transcribed Image Text:In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 6 5 4 4 6 4 5 6 4 4 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is less than 0.01 What is your conclusion? Conclude the mean perception scores for the three groups are not all the same b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) Conclusion 0.5 No significant difference v Significant difference T1 - T3 Significant difference
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I have used Excel and the command is as follows

___________

Data >> Data analysis >> Anova >>Select the data >> ok

________________________________________________________

Anova: Single Factor        
         
SUMMARY        
Groups Count Sum Average Variance
MM 6 30 5 0.8
MR 6 27 4.5 0.3
A 6 36 6 0.4
         
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