In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom,Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important formarketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individualsspecializing in marketing (higher scores indicate higher ethical values).Marketing Managers Marketing Research Advertising106.108.6.6.71059a. Use a = 0.05 to test for a significant difference in perception among the three groups.Compute the values identified below (to 2 decimals, if necessary).Sum of Squares, TreatmentSum of Squares, Error7.50Mean Squares, TreatmentMean Squares, Error.50Calculate the value of the test statistic (to 2 decimals).The p-value is less than 0.01What is your conclusion?Conclude the mean perception scores for the three groups are not all the sameb. Using a =0.05, determine where differences between the mean perception scores occur.Calculate Fisher's LSD value (to 2 decimals)..88Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3).AbsoluteValueDifference(to 1Conclusiondecimal)I1 – E2Significant difference3.5Significant differenceSignificant differenceIz – F3

a. The data represent the perception of corporate ethical values among the individuals specializing…

In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 10 10 8. 6. 7. 6. 9 6. 7 10 7. 5 9. a. Use a = 0.05 to test for a significant difference in perception among the three groups.

In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 10 10 8. 6. 7. 6. 9 6. 7 10 7. 5 9. a. Use a = 0.05 to test for a significant difference in perception among the three groups.

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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