Effectively managing the sales function is a prerequisite for success in business markets. Thus, practitioners are increasingly interested in improving the performance of their sales function. Explain the five level of products , provide critically explanation and  with examples.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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Effectively managing the sales function is a prerequisite for success in business markets. Thus, practitioners are increasingly interested in improving the performance of their sales function.

Explain the five level of products , provide critically explanation and  with examples.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing