Elaborate the FOUR (4) Characteristics of Customer Service Strategies for Global Markets in the teaching slides on page 11. Give real-world examples for each point raised
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Elaborate the FOUR (4) Characteristics of Customer Service Strategies for Global Markets in the teaching slides on page 11. Give real-world examples for each point raised
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- 1. Describe MNEs responding to national, regional, and local needs. 2. Include how political and social forces drive MNEs to disaggregate operations and activities as they respond to national, regional, and local needs and demands.Pete Fader introduced customer centricity with several examples in practice in his TED talk. Which one of the following statements about the customer centricity and his talk is NOT correct? A) Many firms are seeing customer centricity as a credible and desirable enterprise-wide strategy. B) Customer centricity can be also applied to other areas including new product development, incentivizing salespeople, corporate valuation and healthcare services. C) Customer centricity can be a good supplement and/or alternative for corporate valuation in stock markets: Bringing in some understanding of how customers behave and how they differ from each other and breaking down their behavior into the components of their life time values, we can have a good estimate of the financial value of a company. D) The key to customer centricity is to identify differential values of customers and serve all of the customers equally by paying more attention to less valuable customers.1. What steps does Nordstrom take to implement its strategy providing outstanding customer service? According to the text, are there any actions or steps that are discussed in the text that Nordstrom does not implement?2. How do these activities enable Nordstrom to reduce the gaps between perceived service and customer expectations?3. What are the pros and cons of Nordstrom’s approach to developing a competitive advantage through customer service?4. Can Nordstrom’s philosophy of customer service be used businesses other than retail service businesses? Educational institutions? Lower end retailers like Walmart, Target, or Steinmart or Kohls? –5. Why or why not? If not, how could these retailers improve their customer service and relations, give examples—6. Discuss the inventory policies of Nordstrom to that of other department or retail stores. Does this policy impact customer service?
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- 1. Describes strategic choices made by MNEs. 2. Compares and contrasts the many conflicting demands and pressures that shape strategic choices that MNEs must make.Which of the following tools are NOT the most appropriate for analyzing the internal environment? a. Benchmarking b. SWOT analysis c. Value Chain Analysis d. PESTLE framework Which of the following factors have NOT had an impact on improved access to global competitors in the market place? a. Improved communication b. Increased shipping costs c. Improved shipping channels d. Reduced barriersArrange the following elements according to Financial Position(FP), Competitive Position (CP), Stability Position (SP) and Industry Position (IP) to enable me design a SPACE MATRIX Diagram Net Income Company worth Diverse Services High operating cost New Technology Advances Social media and content creation growth Health and beaty trends Capacity Limitations No membership Plan Staffing Supply Chain Improvement Competition Changing consumer trends Government regulations Economy fluctuations Pandemic Market Share Product and service quality Partnerships Prime Location Convenient Hours
- 1) What was AlphaCo's issue(s)? 2) How did AlphaCo address their issues? 3) After reviewing this case study, what lessons did you learn from AlphaCo? How can you apply those lessons learned to your small business? AlphaCo is a successful apparel retailer that has developed from a catalogue-based background. The majority of the company's turnover is generated from its original mail based catalogue sales market, although the company now has four physical stores, indicating a stronger move into the physical retailing area. AlphaCo started with a conservative approach to the Internet, their strategy being to develop a basic Web site for the purposes of testing the market and raising brand awareness. Old Paradigm In the 1990s, the company identified that interaction with both suppliers and customers using Internet technologies was a critical area of development if the company was to grow on both a local and global scale while keeping costs down. Customer interaction through an Internet…The contemporary business environment is characterised by increased competition betweensupply chains and alliances, rapidly changing technology and highly demanding customers acrossthe globe.. The projected industry growth promises greater prospects for the Lancewoodbusiness. Examine the potential risk levels posed to Lancewood when expandingtheir business deeper into South Africa and further into Africa, due to thefollowing risk factors:• Theft• Human error The forecasted industry growth might require Lancewood to seek additionalstorage space from public warehouses. Explain the extent such an industrygrowth could affect selection when these factors are taken into consideration:• Geographical location• Available technology.COMPANY: Philippine Airlines a. How this company provides customer service to its internal and external customers? b. Discuss examples of excellent customer service provided by your chosen local company. c. What category of customer service provider your chosen company have? Is this enough to give better services to customers? d. Is your chosen company provided proactive or reactive support? How your chosen company benefited from giving this kind of support?