In "Globalization and Its Effects", Pooch tells us the term "globalization"

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter8: Business Markets And Buying Behavior
Section8.2: General Electric Goes Social To Reach Business Buyers
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In "Globalization and Its Effects", Pooch tells us the term "globalization"
is as old as humans themselves.
was coined by an economist in 1983.
O is most frequently used in news reporting, but rarely used in scholarly publications.
Transcribed Image Text:In "Globalization and Its Effects", Pooch tells us the term "globalization" is as old as humans themselves. was coined by an economist in 1983. O is most frequently used in news reporting, but rarely used in scholarly publications.
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