Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
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Question

Everyone wants more for less. A lower price for the same goods is a powerful magnet for customers. What is the concern?

 

Group of answer choices

 

It is counter to market penetration pricing strategy Company value

 

Support niche marketing

 

Is not valuable to all consumers

 

All are correct

 

All are incorrect

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9780357033791
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