EXHIBIT 2 | American Greetings Income Statement (USD millions; Fiscal year ends February of subsequent yoar) 2011 (Est) (Ends Feb 2012) 2008 2009 2010 Total American Greetings Figures Total Revenue 1,691 1,636 1,593 1,677 Material, Labor, and Other Production Costs 810 713 682 743 508 Selling, Distribution, and Marketing Expenses Administrative and General Expenses Goodwill and Other Intangible Asset Impairments 619 478 526 226 276 261 258 290 Other operating expenses Operating Income (6) (253) 139 175 157 Net Interest and Other Non Operating Expenses Income Before Income Tax Expense 18 22 (275) 19 28 129 121 156 (47) (228) Income Tax Expense 39 69 47 Net Income 82 87 82 Earnings Por Sharo (Basic) Dividends per Share (4.89) 2.07 2.18 2.22 0.60 0.36 0.56 0.60 Average Number of Shares Outstanding (MIllons) 46.5 39.5 40.0 38.50

FINANCIAL ACCOUNTING
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ISBN:9781259964947
Author:Libby
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Chapter1: Financial Statements And Business Decisions
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Interprete the income statement. 

EXHIBIT 2 | American Greetings Income Statement (USD millions; Fiscal year ends February
of subsequent year)
2011 (Est)
(Ends Feb
2012)
2008
2009
2010
Total American Greetings Figures
Total Revenue
1,691
1,636
1,593
1,677
Material, Labor, and Other Production Costs
Selling, Distribution, and Marketing Expenses
810
713
682
743
619
508
478
526
Administrative and General Expenses
Goodwill and Other Intangible Asset Impairments
226
276
261
258
290
Other operating expenses
Operating Income
1
3
(6)
(253)
139
175
157
Net Interest and Other Non Operating Expenses
22
18
19
28
Income Before Income Tax Expense
(275)
121
156
129
Income Tax Expense
(47)
(228)
39
69
47
Net Income
82
87
82
(4.89)
Earnings Per Share (Basic)
Dividends per Share
Average Number of Shares Outstanding (Millons)
2.07
2.18
2.22
0.60
0.36
0.56
0.60
46.5
39.5
40.0
38.50
By Business Unit
Operating Segment Net Sales
North American Social Expression Products
1,096
1,235
1,191
1,215
International Social Exprossion Products
271
254
262
344
Retall Operations
179
12
AG Interactive
83
80
78
68
Operating Segment Earnings
North American Social Expression Products
70
236
218
148
International Social Expression Products
(78)
17
20
20
Retail Operations
(19)
(35)
AG Interactive
(162)
11
14
14
Total Revenue by Product Category
Everyday Greeting Cards
Seasonal Greeting Cards
Gift Packaging
704
764
753
823
357
369
377
408
240
221
223
239
Other Revenue
44
38
32
32
All Other Products
345
244
207
176
Source: Company accounts; Managomont and caso writor osimatos
Transcribed Image Text:EXHIBIT 2 | American Greetings Income Statement (USD millions; Fiscal year ends February of subsequent year) 2011 (Est) (Ends Feb 2012) 2008 2009 2010 Total American Greetings Figures Total Revenue 1,691 1,636 1,593 1,677 Material, Labor, and Other Production Costs Selling, Distribution, and Marketing Expenses 810 713 682 743 619 508 478 526 Administrative and General Expenses Goodwill and Other Intangible Asset Impairments 226 276 261 258 290 Other operating expenses Operating Income 1 3 (6) (253) 139 175 157 Net Interest and Other Non Operating Expenses 22 18 19 28 Income Before Income Tax Expense (275) 121 156 129 Income Tax Expense (47) (228) 39 69 47 Net Income 82 87 82 (4.89) Earnings Per Share (Basic) Dividends per Share Average Number of Shares Outstanding (Millons) 2.07 2.18 2.22 0.60 0.36 0.56 0.60 46.5 39.5 40.0 38.50 By Business Unit Operating Segment Net Sales North American Social Expression Products 1,096 1,235 1,191 1,215 International Social Exprossion Products 271 254 262 344 Retall Operations 179 12 AG Interactive 83 80 78 68 Operating Segment Earnings North American Social Expression Products 70 236 218 148 International Social Expression Products (78) 17 20 20 Retail Operations (19) (35) AG Interactive (162) 11 14 14 Total Revenue by Product Category Everyday Greeting Cards Seasonal Greeting Cards Gift Packaging 704 764 753 823 357 369 377 408 240 221 223 239 Other Revenue 44 38 32 32 All Other Products 345 244 207 176 Source: Company accounts; Managomont and caso writor osimatos
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