Explain the Appropriate Promotional Tools and Activities for a Small Scale Hotel Business which is intended to advertise its Business to Local and Foreign Customers in Small Budget
Q: The means of the company to communicate the brand to its target market in dealing with marketing mix…
A: All above four are means to communicate the brand to its target market. The Marketing mix, 4P's,…
Q: What message does "Pantene 'Sorry, not Sorry' Commercial and 2015 Commercial - #RealStrength Ad |…
A: Customers buy products and services for multiple reasons. Some of them buy for solving a specific…
Q: have been hired by a resort/hotel and they want to create some targeted advertisements to a certain…
A: Segmentation is very important activity for every company. The market research is done for this…
Q: company has created awareness about a new product and now needs to move potential buyers to the…
A: A company utilizes various methods of marketing which helps them to turn potential consumers into…
Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…
A: In market segmentation, consumers are identified as groups in order to present specific products or…
Q: previously discussed, American Express is viewed as a status symbol and is marketed primarily…
A: Introduction:- The American Express Companies (AmEx) is a worldwide firm specialising in prepaid…
Q: Look at some real estate want ads in your newspaper. Enter the price of a two-bedroom home and a…
A: I looked at the available rent home ads and here are some examples about it for the 2 bhk ones: 2…
Q: It is the duty of the manager to __________________ while performing the liaison role. a. maintain…
A: Management refers to the process of in which the manager or the organization performs the function…
Q: Consider the five tools covered in the lectures for creating an integrated marketing campaign. For…
A: Promotional activities take place for the purpose of marketing the product or service to…
Q: As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will…
A: Loyalty programs can be of different types and many organisation use these loyalty programs to…
Q: Write one paragraph about how a business may or may not chose to use supply and demand theory when…
A: Ans. The easiest mannequin over a market includes twins things: supply or demand. The value then…
Q: Multiple choice 1. Institutional ads that supports socially responsible messages, activities, or…
A: "Since you have asked multiple questions so we will solve the first question for you. If you want…
Q: The objectives of retail promotions are to _________ the target market. a. Inform, persuade and…
A: Retail promotion can be explained as the strategy that the company uses to improve the demand of the…
Q: How would you justify the cost that you allocate to your sales promotion? Under what conditions you…
A: Sales promotion is a method of promotion in which the marketers try to persuade the customers for…
Q: Losing a customer once means losing the entire stream of possible purchases that the customer would…
A: Retaining the existing customers and acquiring the new ones is one of the most important aspects of…
Q: explain sales strategies used by the salesperson in obtaining potential customers and promote their…
A: Ans. A sales strategy is a method used by the salesperson to obtain new customers and retain old…
Q: A new company is planning to develop an advertising program. You have been asked to give an advice…
A: Advertising and its role in promotion mix: Advertising is one of the promotion tool. It helps the…
Q: Marketing managers have to review multiple aspects when deciding what specific promotional mix to…
A: Ans. Introduction All that you want to be familiar with the elements influencing promotion mix. A…
Q: These stores sell groceries and other personal items and is distinguished from other retailers…
A: Retailers are included as middlemen in the distribution channels that have the role to purchase…
Q: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions…
A: Definition : The sales promotion are those activities which increase the purchasing power of the…
Q: Identify and list the available overseas media that could be used to advertise your organization.…
A: The accelerated digital revolution across the business and society was one of the pandemic's major…
Q: What is the primary difference between a merchant wholesaler and an agent? Group of answer choices…
A: A merchant is one who does trading of commodities produced by other.
Q: Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement…
A: The chosen advertisement is Disneyland's Resort advertisement. In Anaheim, California, there is a…
Q: Which of the following is true regarding forward logistics as compared to reverse logistics? With…
A: The correct option is D: Distribution costs are easily visible In the forward logistic system, the…
Q: Which of the following firms has the least incentive to advertise? Explain (Consider both of the…
A: Advertising is method used in the Marketing mix where the organization create awareness and promote…
Q: Which of the following business activities is legal but unethical? O a. Decreasing the price in a…
A: Business refers to the activities related to the production, sale, and distribution of goods or…
Q: The marketer has to consider where and how to offer products and services for sale in which tool of…
A: The marketer has to consider that where and how to offer their products and services for sale. This…
Q: A summary for business plan on makeup Business Description: This section should provide a…
A: According to above questions there some business decryptions are presents to utilize it and make…
Q: To compete with the national brands, Target created a private brand called TargetUp. The brand has…
A: What is a Brand? A Singular Idea or Concept that you own inside the mind of the prospect. - Al Ries…
Q: Advertisement sales and marketing concept Identify and explain a moral or ethical issue explicitly…
A: Advertising ethics and morals refer to how corporations or brands conduct themselves and interact…
Q: What promotional strategies will you use? Give the at least 2 promotional strategies Explain what…
A: 1 Build Your web site Building an internet site is crucial as customers would like a platform…
Q: Lack of profit in the introductory stage of the product life cycle is very often the result of�…
A: New Product Development is a process in which the company brings the new product to the market to…
Q: Apply the Message Execution Forms, used in major advertising decisions in the current market…
A: Dramatization: It focuses more on the action and excitement, while viewing is much easier, there is…
Q: Give an example of an organization’s promotional strategy and how it gets consumers to select it,…
A: Promotional strategy is a type of strategy in which the company aims to create a buzz about their…
Q: What is the most common way of establishing a promotional budget?
A: A promotional budget sometimes also called advertising budget is amount of money allocated to…
Q: The marketing mix includes production, price, promotion, and packaging; and is known as the four Ps…
A: The marketing mix refers to a combination of elements that are required to promote a product or…
Q: Describe the use of the risk assessment tools of Fault Tree Analysis (FTA) and Failure Mode and…
A: Fault Tree Analysis : FTA could be a variety of problem solving technique wont to determine the…
Q: Mr.Anwar is working as senior sales executive in Shaheed Enterprises LLC. He performs numerous…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: What is support in site selection of franchise food and drink. 2. What is training for staff and…
A: Site selection indicates the practice of new facility locations both for business and governmental…
Q: Identify the advantage of product specialized sales organization from the following: a. Geographic…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Expenses related to Marketing and promotion of the product will be called as a. Discount expenses b.…
A: In every organization, there are a number of activities that are being done. There are various…
Q: Identify the key range of responsibilities and task the merchandising manager should bear so that a…
A: Talking bout the merchandising manager then, merchandising managers is responsible for the…
Q: Sales and Distribution Program of Bear Brand Milk Drink Policies Sales Target by target market or…
A: A distribution system refers to the channel which a company follow to distribute its products and…
Q: company’s marketing mix consists of the following elements: a. Price, product, promotion and people…
A: Marketing mix elements of a company is generally denoted by 4 P. A company has to focus on all the…
Explain the Appropriate Promotional Tools and Activities for a Small Scale Hotel Business which is intended to advertise its Business to Local and Foreign Customers in Small Budget.
Step by step
Solved in 2 steps
- Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.suppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch salesAssume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?
- Explain the promotional plan for a new company that intends to stream live football matches to its audience.illustrate the connection among the business plan, the marketing plan, and the promotional plan and complete each function.Discuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or may not be a good strategy
- Why does a business need to make a promotional mix?What is the most common way of establishing a promotional budget?Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
- Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?What point of view is present in the advertisement?Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.