Explain the term external marketing of
Service marketing is a recent evolution in marketing with some features that are different from traditional marketing components. The backbone of the services economy is the growing trend of using technologically advanced technologies to provide services.
External marketing consists of the traditional marketing activities of service preparation, pricing, promotion and distribution to customers. In the service industry, employees represent their company through communication with employees, so these interactions should be positive so clients will come back. External marketing is the correlation between the organization and the client to enhance the client experience. Retaining clients is very important. Efforts should be made to collect feedback on client satisfaction and use this feedback to improve internal systems. Although the essential requirement of service marketing is external marketing, the comprehensive and effective service marketing strategy extends beyond this and incorporates internal and interactive marketing.
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