Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice.
Q: Describe how marketers manage service differentiation, other than through pricing, and describe an…
A: The non-physical and intangible parts of our economy, which do not have a physical existence and can…
Q: Products and services fall into two broad classifications based on the types of consumers that use…
A: A product can be defined as a anything that has the ability to satisfy needs and wants of a…
Q: Formulate a problem statement for the "Sales Order Management System."
A: Sales order management system: This is a system for controlling the selling of a certain company.…
Q: Provide two examples, one using a good and one using a service, of marketing mixes that attempt to…
A: Maslow’s hierarchy of needs was developed by Abraham Maslow. The hierarchy have five categories.…
Q: What are primary differences between products and services? Give illustrations of the differences…
A: A product can be defined as anything that we can offer to a market for attention, acquisition, use…
Q: What are internal and interactive marketing? Give an example of how a specific firm or organization…
A: Internal marketing: Internal marketing refers to the marketing that takes place within the…
Q: Compose a market segmentation, targeting and positioning analysis of your preferred engineering…
A: Marketing segmentation, targeting and positioning (STP): Marketing STP helps an organisation in…
Q: What is De Mar’s product? Identify the tangible parts of this product and its service components.
A: De Mar's product is plumbing, heating and air conditioning company. The tangible parts of this…
Q: Differentiate service from physical good in terms of its marketing mix (7p's)
A: Marketing describes the procedure of a firm that involves purchasing and selling and promoting goods…
Q: There are companies that import and export flowers worldwide. It is one of the very competitive…
A: Fresh Phool company is a Pakistan-based flowering company that mainly deals in the export and import…
Q: What is so special about service marketing that it needs a special approach? Your answer should…
A: MEANING OF SERVICE MARKETING Service marketing is a broad category of marketing that focuses on…
Q: Example of service objective
A: Customer service should be provided to the customers before, during and after they buy the product…
Q: 1. What are the differences between Products and Services? What is Service Marketing? Explain with…
A: Customers are purchasing both products and services in the market. They are buying something to…
Q: How will you apply the concept of value proposition and unique selling proposition in your…
A: The basis of a company's competitive advantage is its value proposition and USP (Unique Selling…
Q: What is the attribute and breadth of the service line of bar business as a product/service?
A: Bar business is a type of business in which liquor is provided to the customers in different forms.…
Q: Discuss how are the characteristics and marketing needs of the product and service they selected…
A: A brand is a product category that a corporation makes under a specific name in order to increase…
Q: multipile logistics regression? What is the duration?
A: Multiple Logistic regression is basically a statistical test which is used for the purpose of…
Q: How do you segment customers by product/service bundle features, economic needs, location needs,…
A: Customer Segmentation is the process by which the customers are divided based on some common…
Q: The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly,…
A: The massive volumes of parcels returned by customers are proving to be an expensive and…
Q: Is it necessary that a sale forecast reflect fluctuations in demand pattern for a goods and service?
A: THE ANSWER IS AS BELOW:
Q: Discuss the concept of the internal customer. Who are purchasing’s internal customers?
A: ANSWER IS AS BELOW:
Q: What is the market problem? Give three opportunities that will address the problem. Select the best…
A: In the given question scenario, we will be answering the following tabular columns with respect to…
Q: service from physical good in terms of its marketing mix
A: Services are definitely quite different from physical goods in terms of the marketing mix. The…
Q: what does McDonald’s segment its products?
A: Segmentation refers to the classification of customers on the basis of some specific characteristics…
Q: Green and Fresh is a healthy meal-preparation service operating in three states with food prep…
A: Market Segmentation is dividing actual and potential buyers into segments based on shared qualities…
Q: strategies:
A: A strategy is a method or procedure through which an organization can achieve its end means. It is a…
Q: Choose the correct statement related to function of relationship marketing mix element from the…
A: Relationship marketing refers to the process where by company maintains a relation on personal level…
Q: How strategies are implemented in relation to service product characteristics?
A: We can say that where a business’s marketing strategy decisions are informed by the characteristics…
Q: is online channel be more beneficial to the early or advance part of a product's life cycle? Why.
A: Product life cycle has four stages: Introduction Stage: In this stage, company introduces its…
Q: Please briefly answer the following: Which firm/product are you examining? What is the…
A: McDonald's is the largest fast food American multinational company serving more than 90+ countries…
Q: what are the challenges of service Marketing?
A: Concept Introduction The concept of service marketing is primarily concerned with the sale of…
Q: Description of Business, Product and Target Customer for Watermelon oreos
A: A business plan is developed by a business to guide it in the future and to ensure it does not face…
Q: What do you understand about the three-stage model of service consumption? Explain with the help of…
A: Services generated by any organisation are of untangible, inseparable, heterogeneous and perishable…
Q: How does Jeblue ensure great customer experience through its product and service
A: In the recent study it has been found out that Jetblue has topped its industry in the customer…
Q: how do you market a service?
A: Because of the variations in the attributes, advertising merchandise & services needs varied…
Q: Which of the seven elements of the service marketing mix are most important in the LA Galaxy…
A: A marketing mix is a combination of elements that a business can manage to guide customers to buy…
Q: How can Competitive pricing, website traffic and gross profit be used to measure the success of the…
A: Competitive pricing: Competitive pricing consists of setting the price at the same level as one's…
Q: Evaluate In-N-Out’s performance relative to customer expectations. What is the outcome of this…
A: In-N-Out is a fast-food chain in America whose major product is burgers. the performance of the food…
Q: Description of Business, Product and Target Customer about Watermelon Oreos, Oreo
A: Oreo is a sandwich cookie made up of two wafers filled with sweet creme. Since 2012, Mondelez…
Q: Give some examples of CUSTOMER ROI if the product is online shopping site that focus on school…
A: Before we jump into answering the question with the help of few examples, let us first know the…
Q: Because of the Intangible nature, the evaluations of services are fairly subjective, how do…
A: First, let me discuss the reasons about why we would go for the subjective evaluations of the…
Q: List the customer service factors that would be vital to buyers in the following types of companies:…
A: Customer service can be referred to as an aid, assistance, and advice provided by a business firm to…
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- Discuss each of the following objectives listed and the relationship each has withjob shop performance.b. Provide a high level of customer serviceChanges to service differentiation include all of the following EXCEPT ________... a. increased services from discounters b. customers' willingness to pay less for identical brands c. increased services at department stores d. more price-sensitive consumersDescribe the product Package of Primer Inc. by Identifying the tangible and intangible (service) components.
- What are the differences between Products and Services? What is Service Marketing? Explain with examples.Describe sales orientation and provide an example of a product/service that fits this description, and try to imagine the broader organizational strategy that is being advanced by this approach.What is the after sale service set-up of the company for Distributors and Customers in Nestle?
- Why do marketing professionals care about and participate in supply chain decisions? 2. Why is being able to track products important to companies? Why is it important to consumers? How can it add value to products? 3. Describe the reasons why outsourcing and offshoring occur. 4. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?Cite an example of ideas are those that involve identifying a new market for an existing product or service and explain brieflyFinally, what strategies will you adopt at different stages of your product/service life cycle and how will you build a strong customer relationship to gain a high market share?