I. What has been changed after COVID19? II. Who is the winner and loser in this industry during COVID19? III. How did the company change marketing strategies/investments after COVID19?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Case Study Essay Amazon X
Best Papers
CASE ESSAY: AMAZON (Zoom A2 Amazon Marketplace).
Attached Files:
Amazon Pricing (1).pptx (577.635 KB)
Amazon-2021-Annual-Report.pdf (1.219 MB)
Content
Case write up content:
1. Executive summary
2. Answer questions
X
I. What has been changed after COVID19?
II. Who is the winner and loser in this industry during COVID19?
III. How did the company change marketing strategies/investments after COVID19?
IV. How did the firm implement such changes in their marketing efforts?
V. What is your prediction of the industry after 6 months and after 1 year?
VI. What are some ways to implement your recommendations?
Q Search
H
■
San Francisco 49ers vs Phil X
Each student will write about and discuss case study. To analyze the case you will need to research a variety
of sources. In the paper you should first give a brief summary of findings and then answer the following
questions:
6
⇓
Deliverable: 1 Case Essay: You will create a 4-page written case analysis paper (12 point font, double spaced). You'll
need more than a company web site research to do this right. You need at least 3 properly cited references.
+
☆
ENG
I
12:01 PM
1/23/2023
x
:
o
+
+
|→L.
(27
Transcribed Image Text:← X 同 E III. Facebook Announcements Syllabus Course Content Discussions Course Mail My Grades Course Evaluations M Inbox (36,060) - nuusajohr X https://hpu.blackboard.com/ultra/courses/_69274_1/cl/outline Chat with a Librarian HPU Colleges HPU Resources HPU Help Desk Shark Bundle Purchase Course Materials MKTG 6001 53°F Sunny X Case Study Essay Amazon X Best Papers CASE ESSAY: AMAZON (Zoom A2 Amazon Marketplace). Attached Files: Amazon Pricing (1).pptx (577.635 KB) Amazon-2021-Annual-Report.pdf (1.219 MB) Content Case write up content: 1. Executive summary 2. Answer questions X I. What has been changed after COVID19? II. Who is the winner and loser in this industry during COVID19? III. How did the company change marketing strategies/investments after COVID19? IV. How did the firm implement such changes in their marketing efforts? V. What is your prediction of the industry after 6 months and after 1 year? VI. What are some ways to implement your recommendations? Q Search H ■ San Francisco 49ers vs Phil X Each student will write about and discuss case study. To analyze the case you will need to research a variety of sources. In the paper you should first give a brief summary of findings and then answer the following questions: 6 ⇓ Deliverable: 1 Case Essay: You will create a 4-page written case analysis paper (12 point font, double spaced). You'll need more than a company web site research to do this right. You need at least 3 properly cited references. + ☆ ENG I 12:01 PM 1/23/2023 x : o + + |→L. (27
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