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Not only do consumers have the same expectations of accessibility and consistency for retailers, but they may have elevated expectations around service regardless of whether it's online or offline. Specifically, they may also expect that retailers will accept orders online, complementing and copying in-store service while adding delivery.
what are some factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction?
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- Selling physical products through an online e-commerce store can be lucrative, although it is alsocompetitive. Elaborate on how a brick and mortar business find customers compared to how e-commercestores find customers and further explain ANY FIVE advantages of e-commerce retail.Explain how retailers address product/service failures and discuss the opportunities that service failures provide?In order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer
- Describes the degree of service provided to the customer from three types of retailers: self-, limited-, and full-service.Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…According to Kraft Foods: The Coffee Pod Launch case study by Aleem Visram, which channel of distribution would work best for single-serving coffee units: direct to consumers, the use of intermediaries, or both? Why?
- What are the differences between a multichannel, cross-channel, and omnichannel retailer? Provide an example of each.8- When the retailers provide Toll-Free Numbers and Customization, which criteria of conventional and online retailing is described? a. Suitability b. Customer management c. Reach and economy d. DeliveryIn terms of the four special characteristics of services, how do the services offered by a locally owned store differ from those of a global retailer? (AACSB: Written and Oral Communication; Reflective Thinking)
- Amazon has opened bookstores and announced the opening of convenience stores. How can these traditional retail channels allow Amazon to complement its online channel effectively?Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain your answer, and consider the marketing functions that are involved in electronic purchases and who performs them. What will the businesses’ need to be concerned with in the future?Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?