For this assignment you will need to submit 2 documents. A word document with the linear programs typed out, and your answers typed out, and an excel file with your supporting work. A political candidate is planning his media budget for an upcoming election. He has $90,500 to spend. His political consultants have provided him with the following estimates of additional votes as a result of the advertising effort: -for every small sign placed by the roadside, he will garner 10 additional votes. -for every large sign placed by the roadside, he will garner 30 additional votes. -for every thousand bumper stickers placed on cars, he will garner 10 additional votes. -for every hundred personal mailings to voters, he will garner 40 additional votes. -for every radio ad heard in the last month, he will garner 485 additional votes. The costs for each of the advertising devices, along with the practical minimum and maximum that should be planned for each, are shown on the following table. How should the candidate plan to spend his campaign money? Advertising Medium Cost Minimum Maximum Bumper stickers (thousands) $30 50 100 Personal mailings (hundreds) $85 400 500 Radio Ads (per day) $1,000 3 15 Small road signs $25 80 |400 Large road signs $60 75 325
For this assignment you will need to submit 2 documents. A word document with the linear programs typed out, and your answers typed out, and an excel file with your supporting work. A political candidate is planning his media budget for an upcoming election. He has $90,500 to spend. His political consultants have provided him with the following estimates of additional votes as a result of the advertising effort: -for every small sign placed by the roadside, he will garner 10 additional votes. -for every large sign placed by the roadside, he will garner 30 additional votes. -for every thousand bumper stickers placed on cars, he will garner 10 additional votes. -for every hundred personal mailings to voters, he will garner 40 additional votes. -for every radio ad heard in the last month, he will garner 485 additional votes. The costs for each of the advertising devices, along with the practical minimum and maximum that should be planned for each, are shown on the following table. How should the candidate plan to spend his campaign money? Advertising Medium Cost Minimum Maximum Bumper stickers (thousands) $30 50 100 Personal mailings (hundreds) $85 400 500 Radio Ads (per day) $1,000 3 15 Small road signs $25 80 |400 Large road signs $60 75 325
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 21P
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