[Ford] In an effort to make better and more efficient purchase decisions, the Ford Motor Co. includesinput from various people, depending on the purchase situation. Individuals may include keypersonnel from several departments, including research and development, finance, marketing.shipping, and sales. This is a description of Ford'sO buying task force.O sustainable procurement department.O acquisition committee.O buying center.O purchasing unit.

Answered: [Ford] In an effort to make better and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

[Ford] In an effort to make better and more efficient purchase decisions, the Ford Motor Co. includes
input from various people, depending on the purchase situation. Individuals may include key
personnel from several departments, including research and development, finance, marketing.
shipping, and sales. This is a description of Ford's
O buying task force.
O sustainable procurement department.
O acquisition committee.
O buying center.
O purchasing unit.

Expert Solution

Step 1

This is a description of Ford's buying center. For more and more efficient purchase decisions , the Ford Motor co. Includes input from various people depending on the purchase situation. All this comes under buying center. Buying center refers to the group of people in the organisation who does purchasing decisions. Buying center helps the company in marketing, sales, product development, etc. Buying centers provide the way of understanding that how companies make purchases. Buying centers are the professional buyers which are referred to as purchasing agents, purchasing managers, etc.