Form a team and identify several local businesses that would benefit from a CRM strategy. Select one business and outline a plan on how that business would implement a CRM strategy. You may want to visit the company and interview managers about their current initiatives. When you have completed your CRM plan, share it with the class – and the company?

Form a team and identify several local businesses that would benefit from a CRM strategy. Select one business and outline a plan on how that business would implement a CRM strategy. You may want to visit the company and interview managers about their current initiatives. When you have completed your CRM plan, share it with the class – and the company?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 2DYMP

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