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- Would your answer to Question 37change if the products were limitedto children’s toys? 37. Is it ethical for marketers to use themass media to promote products thatmost members of the lower classes andworking class cannot afford?Q1.In a social marketing context cultural forces always create opportunities and rarely create threats. T/F __________________________________ Q2. While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns ______________________________________ Q3.once per year. Therefore, Officials at the Ministry of health have started a campaign which focuses on influencing registered blood donors to donate blood 3 times per year. This indicates that the aim of this campaign is…Managerial lssues-ELECTRONIC COMMERCE Can we use B2C marketing methods and research in B2B?
- Managerial lssues--ELECTRONIC COMMERCE Is it possible to predict ELECTRONIC COMMERC success? please answer it within 1hour thanks1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.Apply the MIS framework to Converse (a Nike company). How might Converse go about assessing marketing managers’ information needs, developing the needed information, and helping managersto analyze and use the information to gain actionable customer and market insights?
- Android Wear is a new category of wearable computing devices that linkto Android smartphones. How quickly do you think these products willdiffuse among the U.S. population? Describe the types of people thatyou expect will be in each of the diffusion of innovation stages.(1) If McDonald’s had been relatively unknown toFrench diners when the company entered that marketin 1972, would it have made more sense to use adifferent and more “French-sounding” brand name?Why or why not? (2) Would a consumer productsmanufacturer ever want to create more productextensions and variations than it could explain interms of pure market appeal? Why or why not?URL Links: • https://www.genesis.com/worldwide/en/main.html• https://www.genesishouse.com/us/en/nyc/index.html• https://media.genesis.com/news/all/genesis-house-new-york--a-sophisticated- Genesis Motor is a division of the South Korean vehicle manufacturer Hyundai Motor Group. Please visit the Genesis Motor and Genesis House websites and read the relevant press release. Then answer Questions 1.1 and 1.2. Question 1.1: Car shoppers are looking for more personalized and enriching experiences to satisfy their needs. Using company information from the above links, please identify and critically discuss the marketing strategy of Genesis Motor, including its market segmentation, targeting, differentiation and positioning. Question 1.2: Keeping in mind the commonly known frameworks and typologies from the educational material, please identify the major brand strategy decisions of Hyundai Motor for its Genesis division.
- B-to-B marketers at GE used the creative concept ofDatalandia to promote the potential benefits of theIndustrial Internet. What approach to marketing theIndustrial Internet would you take to a variety of B-to-Bstakeholders such as customers, the business media andgovernment accounts?According to Sire, the New Age borrows elements from theism, naturalism, Eastern pantheistic monism, and animism ... as well as many other sources. Due to this, it has a broad appeal and enjoys tremendous popularity in the United States.However, Sire indicates that one of the greatest weaknesses of the "new consciousness" is that of self-deception. How might following New Age ideas lead to self-deception? Discussion 2: Postmodernism Go to www.christianity.co.nz/truth5.htm and read the summary of postmodernism. Which of the characteristics listed cause you the most concern? Why?How can businesses create marketing partners in their customer network paradigm? a. By listening to customers’ wants and needs change with sociocultural trend changes. b. By targeting micro-influencers with PR packages, discount codes, and customized messages. c. By sending customized thank you emails from the CEO to customers who have purchased products from the company. d. All of the above.