From a marketing standpoint, How should T-moblie think about their online product assortment?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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From a marketing standpoint,

How should T-moblie think about their online product assortment?

 

In the last 10 years how did T-moblie develop an exclusive online merchandising strategy.

 

How was T-mobile able to quickly pivot and adjust to changing customer needs.

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T-Mobile is one of the biggest telecommunications services providers in the U.S. It offers a wide range of wireless communication services and products.

This makes the product mix or product assortment of T-Mobiles large enough to manage carefully in the online marketplace.

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