g. Graphically illustrate and explain how an increase in the supply of coffee by a Third Wave Coffee company affects the equilibrium price and quantity.

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter18: Asymmetric Information
Section: Chapter Questions
Problem 18.3P
icon
Related questions
Question
g. Graphically illustrate and explain how an increase in the supply of coffee by a Third Wave
Coffee company affects the equilibrium price and quantity.
Transcribed Image Text:g. Graphically illustrate and explain how an increase in the supply of coffee by a Third Wave Coffee company affects the equilibrium price and quantity.
The following are excerpts from the article: Stirring the Pot . $80 Coffee Beans – Yikes! Bangor
Times. May 22nd, 2016.
“ The Third Wave in coffee refers to the growth of small, independent coffee roasters who developed
as an alternative to Starbucks when that company grew and disaffected coffee drinkers looked for
alternative sources for their caffeinated drinks."
"..companies of this type provide a relatively small clientele with great tasting coffees and verified
attributes in the sourcing of coffee beans- organic, shade-grown, bird friendly, direct trade (it's better
than fair trade), single-farm sourced, etc".
"For a Third Wave coffee company, the goal is to satisfy existing consumer interest or create new
consumer interest in attributes that its customers believe only that company can offer."
...firms are always trying to create new and better differentiation to set themselves apart from those
who have been successfully earning monopoly profits. This very phenomenon is seen as Third Wave
coffee companies differentiated their brands from Starbucks as it grew beyond its original ethos as a
brand."
Transcribed Image Text:The following are excerpts from the article: Stirring the Pot . $80 Coffee Beans – Yikes! Bangor Times. May 22nd, 2016. “ The Third Wave in coffee refers to the growth of small, independent coffee roasters who developed as an alternative to Starbucks when that company grew and disaffected coffee drinkers looked for alternative sources for their caffeinated drinks." "..companies of this type provide a relatively small clientele with great tasting coffees and verified attributes in the sourcing of coffee beans- organic, shade-grown, bird friendly, direct trade (it's better than fair trade), single-farm sourced, etc". "For a Third Wave coffee company, the goal is to satisfy existing consumer interest or create new consumer interest in attributes that its customers believe only that company can offer." ...firms are always trying to create new and better differentiation to set themselves apart from those who have been successfully earning monopoly profits. This very phenomenon is seen as Third Wave coffee companies differentiated their brands from Starbucks as it grew beyond its original ethos as a brand."
Expert Solution
steps

Step by step

Solved in 3 steps with 2 images

Blurred answer
Knowledge Booster
Price Control
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Microeconomic Theory
Microeconomic Theory
Economics
ISBN:
9781337517942
Author:
NICHOLSON
Publisher:
Cengage