Given that there is a serious disadvantage to cost-based pricing, how would you account for its widespread use in retailing and other businesses?
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Given that there is a serious disadvantage to cost-based pricing, how would you account for its widespread use in retailing and other businesses?
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- Why would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.Toy'r'us Discuss buyer reactions to pricing strategies employed in the toy retailing industry. How can you explain this reactions?What types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low pricing strategy? How would customers likely react if a retailer switched its pricing strategy from one to the other?
- In what situations is cost-based pricing most suitable for businesses?Why is finding and implementing the right pricing strategy critical to a company’s success?How does bundle pricing impact consumer purchasing behavior and overall market efficiency compared to individual item pricing? Give a nice detailed answer
- Why might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given this risk, why would a marketing manager use penetration pricing? Identify a brand that you believe is engaged in penetration pricing.Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices.