There are factors that determine which areas of market research should be prioritised in purchasing and supply. Explain any three factors and give relevant examples in relation to Tiger Brands. Tiger BrandsKey Divisions and Categories:GRAINSOBaked goodsMaizeTASTIORiceFizzOROSCRISIAAlGeby JEYESJordenDOOMPeacelulSloepHairkairCloud01AKCESKOO JungleTiger Brands is one of Africa's largest, listed manufacturers of fast-moving consumer goods(FMCG). Our core business is manufacturing, marketing and distributing everyday branded food tomiddle-income consumers. We also distribute leading brands in the home, personal care and babysectors. In South Africa, Tiger Brands has prominent market shares in a broad range of categories,growing for almost a century through acquisitions and developing its brands.PERFECTIngramSprayCookSTATUS GROCERIESO0OOSnacks and treatsBeveragesValue added meat productsHome and personal careBabyCondiments and ingredientsFruit and vegIn addition to our core South African business, we have operations in Nigeria and Cameroon. Inrecent years, we have built a sizeable exports business for our products throughout Africa.Tiger Brands prides itself on being a world-class manufacturer and marketer of everyday brandedgoods. Our success is underpinned by the strength of these brands and continuous improvementinitiatives. We support our core brands, backed by consumer and shopper research that providescomprehensive insights into our chosen categories and markets.We also hold meaningful minority interests in associate companies:Chile: Empresas Carozzí (24,4%) (FMCG) Nigeria: UAC Foods Limited (49,0%) (FMCG) Zimbabwe:Listed National Foods Holdings Limited (37,4%) (FMCG).Tiger Brands employs a total of 18 085 employees (permanent and temporary) within and outsideof South Africa. This figure excludes seasonal and casual workersSource: About Tiger Brands, Tiger Brands website. [Online]. Available at:https://www.tigerbrands.com/news/news-boiler [Accessed 16 February 2022].

One of the most important considerations that every business must make before introducing new goods…

Answered: There are factors that determine which…

There are factors that determine which areas of market research should be prioritised in purchasing and supply. Explain any three factors and give relevant examples in relation to Tiger Brands.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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