2-15. From a logistical perspective, what are some of the differences between online and in-store retailing? 2-16. Why is a “one size fits all” logistics strategy not likely to facilitate effective or efficient online shopping? 2-17. Discuss the advantages and disadvantages of cloud computing.
2-15. From a logistical perspective, what are some of the differences between online and in-store retailing? 2-16. Why is a “one size fits all” logistics strategy not likely to facilitate effective or efficient online shopping? 2-17. Discuss the advantages and disadvantages of cloud computing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
2-14. Refer back to the logistical activities listed in Chapter 1; pick two that you are interested in and research how they have been influenced by the Internet. Are you surprised by your findings? Why or why not?
2-15. From a logistical perspective, what are some of the differences between online and in-store retailing?
2-16. Why is a “one size fits all” logistics strategy not likely to facilitate effective or efficient online shopping?
2-17. Discuss the advantages and disadvantages of cloud computing.
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