2. Netflix uses Pay-per-Click (PPC), social media advertising, email marketing, andPR & event channels. Here are Netflix's ad spends and performances perchannel:PPCSocial adsEmail marketingPR & EventsCost$60M$175M$50M$75MImpression135M126M110M140M✓ Calculate CPAS for each channel.o PPC: $60m/500k %= $120mo Social media: $175m/2.3m=120mo Email marketing: $50m/0.3m=166.66mo PR&Events: $75m/0.2m-375m✓ Calculate CTR for each channel.o PPC:o Social media:o Email marketing:o PR&Events:✓ Calculate CPC for each channel.o PPC:o Social media:o Email marketing:O PR&Events:Click7M5.4M6.48M5.1MConversion500K2.3M300K200K

Introduction: Cost Per Acquisition is abbreviated as "CPA." Post installation includes activities…

Answered: PPC Social ads Email marketing PR &…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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ead the Marketing in Action Case on page 180 at the end of Chapter 5. . Answer all Questions for Discussion on page 181, question numbers 5-32, 5-33 and 5-34. Questions for Discussion 5-32. Review the four steps in one-to-one marketing. How is Spotify following each of these to support their marketing efforts? 5-33. What are some examples of unstructured data that Spotify is probably using in their analysis? 5-34. Could Spotify use the Internet of Things with their service? Share a couple of innovations they could add that would fit into this category.

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