How has the company earned the reputation as the most recognized, used, and trusted travel website? What are the admirable traits of TripAdvisor?
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How has the company earned the reputation as the most recognized, used, and trusted travel website? What are the admirable traits of TripAdvisor?
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- Assume your team is assigned to develop the website for alarge online clothing retailer that also has traditional retailstores. Research the characteristics of Web users and onlineshoppers. What features would you want to incorporate intoyour website?When Salesforce.com launched as an Internet-based service, how did that innovation help sales reps to interact better with customers?Strategic mnagement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. By using Spotify as an example, outline the various types of stakeholders one can expect to find.
- What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.What is Eskimo Joe’s value proposition? How does its value proposition relate to its market offering?please explain these: Two months ago, you provided Niko and Luka with valuable marketing advice that helped them on how to position, price and promote their protein powder known as “Charged”. The 2 gentlemen were absolutely impressed with your SWOT analysis and perceptual mapping. The entrepreneurs want to engage you for a second consultation contract. This time, they want to have you develop a marketing communications strategy which will provide them the most visibility and highest form of peak interest. They want “Charged” be top of mind and have the kind of exposure that will drive revenue. Describe the promotional mix options that you would incorporate to create the awareness for “Charged”. Use two (2) promotional options and discuss the Pros and Cons of each
- Using the Four Faces of Digital Theory, discuss which aspect of the four faces is being used by yourActivision Blizzard in their digital marketing strategy. Justify your discussion with cited examples.Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, how can Nivea know that the sales promotion was successful.Need help answering these questions with the site being Airbnb Who is the target market of Airbnb (It is NOT everyone!). What is the range of products sold? How user friendly is the site? Is it interesting? Informative? Interactive? Does it have a customer experience focus? Explain.
- How might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to new markets where, despite some national publicity like the Oprah Winfrey Show, its name is still not widely known?Do research online to find out more about some of the e-commerce initiatives of other social networks, such as Instagram, Pinterest, and Twitter. What features do they offer that differentiate them from Facebook? Do you think any of these sites will ever be a strong competitor to Amazon in terms of total e-commerce sales? If not, what niche could they succeed at?Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was successful