How has the company earned the reputation as the most recognized, used, and trusted travel website? What are the admirable traits of TripAdvisor?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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How has the company earned the reputation as the most recognized, used, and trusted travel website? What are the admirable traits of TripAdvisor?

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Step 1
Tripadvisor is an online travel organization that runs a website & mobile app through user-generated data & a comparative-shopping website. It even conducts online hotel reservations & bookings for transport, lodging, journey, experiences, & restaurants. TripAdvisor started to permit its users not only to rank organizations but also
to mark them.
 
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