How important are good and creative lettering and graphic promotion of goods and services to clients and customers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
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How important are good and creative lettering and graphic promotion of goods and services to clients and customers?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing