How to define average direct sale price to Online consumers? How to ensure that average sale price is different than the competition? Explain with real life examples.
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How to define average direct sale price to Online consumers? How to ensure that average sale price is different than the competition? Explain with real life examples.
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- For more than half a century, Walmart has priced itself on providing value tocustomers by being a low-price leader. But the customer mindset is changing. Now ‘Value’ alsomeans convenience, ease of finding what you want, and ability to get what you want when want it.Nationwide dollar-store chains often have lower prices than Walmart, so that point competitiveedge is fading. And thanks to Amazon.com and other online retailers, consumers can shop fromhome whenever they like, compare prices and know immediately what is available.Contrast this with the experience many Walmart shoppers previously had when they entered astore- low inventory, disorganized aisles, unhelpful staff, and overall depressing atmosphere. Thecompany’s online presence was about the same. The site was difficult to navigate, and attempts tosearch for products were frustrating at best and more often fruitless.Named Walmart’s CEO in 2014, Doug McMillion set out to change this situation. ‘What peoplethink about company is…Make an RFP for a new KFC mobile app ordering system?Q3. With the help of the diagrams, explain the possible channels of distribution from a manufacturer to a customer. Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?
- Retail Scenario-“INSPYRE” A well-established online fashion store called INSPYRE would like to become a true omni-channel retailer and has plans to open 5 stores nationally in Australia。They range Womenswear， Menswear， Childrenswear, and Homewares。Retail stores have suffered through the pandemic， but they feel confident this is the right strategy for future growth。 Question 4。 This question contains two（2）parts。Answer BOTH parts。 The INSPYRE retail marketing manager is constructing a retail promotional plan to drive customer traffic to the stores，focus on the conversion rate and create a positive overall retail experience。 4a）What key retail promotional tools would be relevant to include？ 4b）Using your understanding of shopper consumer behaviour，discuss five（5）relevant future customer trends from KPMG Retail Outlook and the ACRS presentations that would be relevant to INSPYRE。Put together an RFP for a new KFC Mobile Apps Ordering System?Explain the opportunities provided by digital channels for ZARA when launching new products. Explain two applications of dynamic pricing on the Internet. (ZARA, is a Spanish apparel retailer based in Spain.) use practical and real examples to explain.
- Q1. Telecommunication market in Singapore, comparing each film (Singtel vs M1 vs Starhub vs others): WIth the above comparison, discuss the objectives of Price Discrimination and capturing consumer surplus. Support your discussion with a diagram.1. what is value pricing2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do?5. There are four different approaches to setting an approximate price level for a product. Identify theone likely selected for STEM Player when it launched. Briefly explain your choice using appropriateterminology and facts from the case. Approach Explanation
- Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?Asap Company XYZ is considering offering a new service in the field of telecommunication, in your opinion which source of competitive advantage they should adopt? And why?. Also which pricing strategy to apply and Why?Amazon is dominant in online book retailing, and Wayfair is dominant in online furniture retailing. However, the online pre-prepared meals segment includes competitors Blue Apron, Cornershop, Insta-cart, Fresh Direct, Hello Fresh, and Shipt. What cost conditions are consistent with these different market structures?