Q3. With the help of the diagrams, explain the possible channels of distribution from a manufacturer to a customer. Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?
Q3. With the help of the diagrams, explain the possible channels of distribution from a manufacturer to a customer. Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Q3.
With the help of the diagrams, explain the possible channels of distribution from a
manufacturer to a customer.
Describe what you understand by market segmentation and why it is important to carry
out segmentation for fire angels?
What bases can you segment a market for a product like an umbrella?
Discuss how you can measure effectiveness of a market segment that angels would
wish to target?
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