CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer CLO #3

CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. 

CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.

  • Identify two firms in two different industries that you believe exhibit a nimble nature in their operations. 

  • What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities?

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